Spain received 46.6 million international tourists during January-June, up 4.6% from a year earlier despite global uncertainty stemming from the conflict in the Middle East.
Its capital Madrid welcomed 5.66 million arrivals during the period, up 4.1%, generating €10 billion in visitor spending, an increase of 11.4% from the same period last year and accounting for 15.7% of the country’s international tourism revenues, EuroNews reported.
The Madrid region, known for major museums, historic streets, gastronomy and vibrant cultural life, trailed only the Canary Islands and Catalonia in foreign tourist spending, according to the National Statistics Institute.
Tourists enjoy the beach at the Mediterranean Sea in Lloret de Mar, Spain, July 11, 2025. Photo by Reuters |
Spain welcomed 96.8 million foreign tourists last year, a 3.2% increase from 2024, making it the second most visited country globally, behind France with 105 million visitors.
Its international tourism spending reached a record €135 billion in 2025, rising by 6.8% from 2024, contributing about 13% of the country’s GDP, Reuters reported.
Spain’s tourism ministry said in a statement the increase in visitor numbers and spending aligns with its goal of transforming the sector into a more sustainable model that prioritizes quality over quantity, aiming to reduce social and environmental pressures while maintaining economic benefits.
The “quality over quantity” approach is already evident in Spanish cities, which have moved to cap the number of licenses issued for short-term rentals, issued guidelines to visitors on meeting local etiquette expectations, and tightened rules on public behavior — including bans on smoking on beaches, according to Travel Tomorrow.
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